Marketing Strategy

McCarthy 150th anniversary


2014 marked the 150th anniversary of McCarthy Building Companies, Inc. To celebrate that landmark milestone, McCarthy wanted to recognize the past but let it be known they were firmly focused on the future. Developing a theme line and distinguishing logo mark that could be used on everything from flags to hardhat stickers to meeting materials was key and the line, '150 years - and we're just getting started.' did a strong job of conveying the looking forward message.

With that as a base, a wide range of marketing materials were developed for both internal and external audiences. A special microsite, featured a number of ways viewers could interact and engage with the site. Lobby videos, print ads, posters, project fencing, promotional items, screensavers, a branding guide and a Heritage video were just a few of the many materials used to create 100% awareness among McCarthy partners and generate interest and attention in the many markets and communities McCarthy serves.





Created at McCarthy Building Companies, Inc.

Thomas H. Blood
Creative Director • Writer • Producer
• Advertising & Marketing Strategist